Filey Cat Rescue

Establishing a national news-worthy feline welfare charity

Branded signage for Filey Cat Rescue, showing directions to "Kitten Corner" and "The Aviary."

Every cat counts

In 2022, we produced the initial brand concept for feline welfare organisation, Filey Cat Rescue. Six months (and a big ol’ BBC News feature) later, it became clear: the charity was destined for a much larger network of supporters.
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So, we set to work on the second phase of brand development: re-working the logo; broadening the spectrum of brand-friendly colours; and creating a playful cavalcade of characters to inhabit assets, both print and digital.
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With a bespoke line of volunteer apparel; various exciting merchandising ventures; and a major website update in the pipeline, we’re so proud to be partnered with such a formidable and indispensable team of cat-lovers.

A mock-up showing a tabby cat wearing a collar with a Filey Cat Rescue tag.

A mock-up showcasing a portable card-reader, branded to Filey Cat Rescue, with an image of a ginger cat, all on a sea foam background.

“Hark Studio are the best. They’ve been there every step of the way to make sure we’ve always had everything we needed to spread the word and raise funds. We get so many compliments about our amazing website; and it’s all thanks to them.”