Debuting a daring, digitally-led restaurant in the suburbs
Slices, buns and beers
After collaborating with graphic design duo, mikesian studio, on MELT’s bold logo and suite of characters, we set out to shape a bright and colourful brand, serving a slice of city life to Bromsgrove’s traditional high street.
With a mid-pandemic opening date on the horizon, we crafted a digitally-led experience, focussed on simplifying the guest journey, rewarding loyalty, and driving repeat custom; all underpinned by an adaptable and multi-faceted technological ecosystem.
This 360-degree project, filled with both creative and technical challenges, positioned the eatery for a triumphant opening, and gifted the town an unmissable dining destination, bursting with franchise potential.
Client
MELT
Date completed
October 2021
Scope of work
Visual Identity
Tone of Voice
Photography
Website Design
System Configuration
Copywriting
Digital Marketing
For Hark Studio
Thomas Moran (as Marketing Manager at Heathmill Hospitality)
Collaborators
Claire Angel
Coffee Quest Blog
Lattimore & Friends
Heathmill Hospitality
Tom Preece
mikesian studio
