A cover image showing: a white woman with dark hair wearing light blue and navy variants of The Roundup Club's "Trixie Dust" t-shirt; a white man with dark hair wearing The Roundup Club's "Rex-tra Terror-estrial" t-shirt in green; and The Roundup Club's logo.

Designing bespoke apparel for theme park aficionados

A graphic rendering of The Roundup Club's "Trixie Dust" triceratops fairy design.An early illustration of The Roundup Club's "Trixie Dust" triceratops fairy design.

Theme park geek chic

As theme park enthusiasts, we’d always struggled to find adults’ clothing with subtler nods to beloved attractions. So, we set about conceptualising our very own eCommerce store, filled with playful ride and character-inspired apparel and accessories, aptly named The Roundup Club.

Having crafted a suitably whimsical brand identity, we developed a robust and responsive online store, followed by a number of successful launch campaigns; all while designing new product lines, directing photoshoots, and collaborating with influencers.

We had a rootin’ tootin’ time working on this adorkable side-project and hope to make our magical return to the clubhouse real soo. But for now, it’s: so long, partner!

A mock-up of The Roundup Club's "thank you" card design in pale orange.
A white man with dark hair wearing a navy variant of The Roundup Club's "Trixie Dust" t-shirt.
The Roundup Club's "Rex-tra Terror-restrial" t-shirt in green, folded next to a pair of cord shorts, a camera, sunglasses, a passport, and some leaves.
A white man with dark hair wearing a light blue variant of The Roundup Club's "Trixie Dust" t-shirt.
A white woman with dark hair wearing The Roundup Club's "Rex-tra Terror-estrial" t-shirt in green.
Client

The Roundup Club

Date completed

September 2020

Scope of work

Visual Identity
Tone of Voice
Photography
Website Design
Website Development
Copywriting
Digital Marketing

For Hark Studio

Alan Lewis
Thomas Moran

A close-up headshot, featuring Hark Studio’s co-founder, Tom, wearing a dark green jacket in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s co-founder, Alan, wearing a black jumper in front of a grey backdrop.
A close-up headshot, featuring Hark Studio’s admin manager, Kellie, wearing a black dress in front of a grey backdrop.

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