As theme park enthusiasts, we’d always struggled to find adults’ clothing with subtler nods to beloved attractions. So, we set about conceptualising our very own eCommerce store, filled with playful ride and character-inspired apparel and accessories, aptly named The Roundup Club.
Having crafted a suitably whimsical brand identity, we developed a robust and responsive online store, followed by a number of successful launch campaigns; all while designing new product lines, directing photoshoots, and collaborating with influencers.
We had a rootin’ tootin’ time working on this adorkable side-project and hope to make our magical return to the clubhouse real soo. But for now, it’s: so long, partner!
The Roundup Club
September 2020
Visual Identity
Tone of Voice
Photography
Website Design
Website Development
Copywriting
Digital Marketing
Alan Lewis
Thomas Moran